Corporate Social Responsibility (“CSR”) is an effort to maintain a harmonious balance between Company and the community in general and the communities around the office in particular.
CSR is also an effort to create harmonious relationship with stakeholders, such as customers and the government and other related parties as well.
Implementation-wise, company refers to UUPT 40 of 2007 Article 74 which states that implementation of CSR is intended to create a harmonious relationship with the environment, values, norms and culture of the local community. Meanwhile, according to the World Business Council on Sustainable Development,
CSR is a company's commitment to ethical behavior and contributory to sustainable economic development, while improving the quality of life of employees and their families, local communities and the wider community.
On the other hand, the Company strives to maintain a balance of business practices with efforts to preserve the environment. The implementation of corporate CSR refers to the principle of 3P, which is an expected condition that is pursued by company while continuing to generate company’s profits and providing economic benefits for stakeholders (profit), on the other hand also maintaining certain condition by contributing to development of social life (people), and also making continuous effor to preserve the environment (planet).
Based on 3P principle, company is committed to playing an active role in sustainable economic development in order to improve the quality of life and the environment that benefits company, local community, the community and future generations. This commitment is realized by the management through various CSR programs that are directed, programmed, and consistent.
In concept of CSR, company seeks an interaction with the community, especially around the factory/office. Company realizes that in every activity carried out, there are needs for significant contribution both in terms of economic, social and environmental. Therefore, management is given a discretion to design a form of tangible contribution to community around its working area. Company considers creatively about what are needed by community, including designing a practical concept to minimize the negative impacts of factory activities that might impact the environment. In its implementation, companies have sought to not only seek monetary benefits but also have a non-tangible impact on wider community. Company believes that the key for success in the industry is to uphold moral principles and business ethics in order to achieve the best results, without harming society, the environment, and employees.