Corporate Directive

CORPORATE DIRECTIVE

VISION

to be the leading appliance manufacturing and trading group in the region, in constant pursuing of quality and healthy life; Our products make everyone lives better and be part of their everyday life.

MISSION

establish and maintain a good and solid partnership and partnership with the principal and all business partners
produce innovative, quality and trusted products with the state of the art technology and deliver products to customers on time to improve the quality of people's lives
contribute to national economy by opening up jobs and providing quality products at affordable prices
improve employee skills through continuous learning and training and provide a healthy work environment

VALUES

Integrity

Firmness of attitude and behavior that upholds truth, honesty and professionalism with high responsibility

Togetherness

The spirit of cooperation that complements each other and strengthens as unified system, that is harmonious, integrated and sustainable on the basis of mutual understanding, respect and trust

Dedication

Having a high fighting spirit, hard worker, smart, thorough, who address these things as part of worship

Creativity

Enthusiastic to continuously explore and develop anything related for better achievement in the creativity matter and continuous improvement

Loyalty

Loving attitude, sense of ownership, being responsible to the company for its progress and development in the future in order to achieve its vision and mission